The highlight of the Litter Less Campaign was the final day of action when all 29 schools involved in the campaign, after their 6th and final litter pick, marched to Abbey Park in Leicester to protest against litter in their community with signs and banners they had made from litter. In the lead up to this final day of action, schools had also competed to come up with a chant to shout during the march.

In total several hundred students, teachers, Mars Wrigley UK representative, Daily Mail national press and Leicester City Football club attended. At Abbey park, we announced the grand total for all 174 litter picks (781.33kgs), awarded the schools who had collected the most litter, a prize for the most unusual litter collected, and 'attempted' to an aerial photograph of 'NO LITTER' - this is hard with hundreds of children!

The next day, the event was mentioned in a national newspaper the Daily Mail and used to help launch our Keep Britain Tidy 'Great Big School Clean' and 'Great British Spring Clean' (also supported by Mars Wrigley).

One of our 'hub schools' that was used as a meeting point on the final day of action found that they were (sadly) picking so much litter from the front of the school grounds (some drug paraphernalia!) that they used the additional Wrigley funding for the hub schools to buy a new bin for near the entrance of the school and placed the Wrigley Litter Less logo on this.

All schools over the two years of the campaign have used the money from the Wrigley Litter Less Campaign to buy litter picking equipment so that they can continue litter picking after the days of action and continue to work on the Litter Topic for their Eco-Schools Green Flag application. As there were double the amount of schools involved in the second year, there was a lower amount of overall funding available to each school. However those schools who had been involved in year 1 decided that they would rather let the new schools involved in year 2 receive more funding as they had never had the opportunity to buy litter picking equipment. A lovely example of schools caring more about the project and its impact than just 'more money' for their school.

Share this Story

December 12th, 2022

December 12th, 2022

December 12th, 2022

Australia

Kenya

India

December 12^th, 2022

December 12^th, 2022

December 12^th, 2022