In Kenya, several projects related to the Litter Less Campaign have been put forward in 2018.

A successful Community Action Day was organised by the schools participating into the Litter Less Campaign. The activity had brought together neighboring schools and other stakeholders with the aim of spreading the message on waste management.

Wrigley representatives were involved in the tree planting drive conducted at Lenana School also involving the Rotary Club of Nairobi. The event was organized under the Eco-Schools Litter Less banner to commemorate the International Day of Forests (IDF) held annually on 21st March. Wrigley was involved in the planning of the event, mobilization of other stakeholders, giving talks on waste management during the event and took part in tree planting activity.

---

Through the Litter Less Campaign platform, the Kenya Organization for Environmental Education (KOEE) entered into a partnership with Mr. Green Africa and Unilever Limited to pilot a plastic waste management in 8 schools taking part in the Campaign dubbed U-Turn Project. Mr. Green Africa is a plastic recycling company that is trying to help tackle the huge waste problem affecting Kenya by changing the perception of waste. The company targets Nairobi which produces approximately 2,400 tons of waste a day, of which roughly 60% is collected and only around 10% recycled. The rest is dumped illegally or burned. Mr. Green Africa aims to trade recyclables while achieving both social and environmental impacts. It does so by tapping into the informal group of waste collectors and integrating them into its unique business model.

The schools are used by Mr. Green Africa as plastic waste collections and management centres. The company recycles the collected plastic waste material and feeds it back into the plastic manufacturers’ supply chain, enabling the suppliers and their customers to save costs and achieve their circular economy goals. The company had however been facing the challenge of getting a regular supply of recyclables in big enough quantities, hence its entry into residential areas and schools.

Share this Story

December 12th, 2022

December 12th, 2022

December 12th, 2022

Australia

Kenya

India

December 12^th, 2022

December 12^th, 2022

December 12^th, 2022